As pet owners become more aware of their furry friends' diets, the term "novel proteins" is rising in popularity in the pet food market. But what exactly does this mean for your dog or cat? In this quick guide, we'll explore what novel proteins are, their importance in pet nutrition, and the specific benefits they can provide to your pets.

It is not often that pet parents (and pet professionals) give the gut the credit it is due, but it really is the hub for wellness and health with your pet. The gut controls how the body absorbs nutrients and digests food along with using those nutrients to maintain the body and its overall health. This means that if the gut is unbalanced or unhealthy, that the body is too! Often, skin irritations can occur if there is an overgrowth of bacteria or lack of nutrients absorbed –

We all know that itchy, scratchy pets seem to fluctuate throughout the year and that the seasons...

Itchy, scratchy pets not responding to standard and conventional prescribed drugs?