Science-Led Pet Nutrition Services for Modern Pet Brands
From product development and formulation strategy to Act 36 compliance and international market guidance, CNP Pet Nutrition provides specialised consulting and product-development solutions designed to help pet brands innovate with confidence.
We partner with pet food brands, manufacturers, veterinary-focused businesses and startups to create nutritionally sound, commercially viable and compliance-ready products across pet food, treats, toppers and nutraceuticals.
Whether you’re launching a new product, optimising an existing range or entering new markets, our team provides the technical expertise and strategic support to help you move forward faster.
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More Than Formulation. Strategic Product Development Expertise.
At CNP Pet Nutrition, we combine nutritional science, regulatory expertise and advanced formulation thinking to help brands develop products that stand out in a competitive pet industry.
What Makes CNP Different
• Scientifically proven, evidence-based formulations
• FEDIAF, AAFCO and Act 36 compliance expertise
• Local and international market guidance
• Functional nutrition and advanced formulation strategies
• Food-as-medicine approach to pet wellness
• Full-service support from concept to commercialisation
• Technical, QA and regulatory consulting under one roof
Our Core Services
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Product Development
Develop Innovative, Market-Ready
Pet Nutrition Products
We develop innovative, market-ready and scientifically-backed pet foods, treats, toppers and nutraceuticals tailored to your brand goals, nutritional targets and manufacturing requirements.
Includes:
• Custom formulations
• Nutritional balancing
• Ingredient selection
• Functional ingredient development
• Palatability testing
• Product optimisation
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Act 36 Compliance & Registration
Regulatory Confidence for Local
& International Pet Brands
Compliance is one of the most important, and often most complex, parts of bringing pet products to market. CNP provides specialist Act 36 submission support and regulatory consulting to help brands navigate compliance with confidence, reduce delays, minimise risk and accelerate market entry.
Includes:
• Product registration
• Label compliance
• Regulatory documentation
• Ingredient verification
• Submission assistance
• Compliance consulting
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Formulation Strategy & Consulting
Smarter Nutrition Starts
With Better Strategy
Our formulation consulting services help brands make informed product decisions grounded in nutritional science, functionality and market relevance. We help you develop more effective, differentiated products with strategic nutritional direction.
Includes:
• Functional nutrition consulting
• Advanced formulation strategy
• Ingredient functionality guidance
• Product positioning support
• Performance-focused nutrition planning
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Ingredient & Nutritional Analysis
Deeper Insight Into Product Performance & Quality
We provide detailed ingredient and nutritional analysis to help brands better understand formulation quality, nutrient balance and functional performance. Strengthen product quality, transparency and consumer confidence through expert nutritional insight.
Includes:
• Ingredient analysis
• Nutritional reviews
• Product evaluations
• Feeding guidance
• Formula assessments
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Product Optimisation & Reformulation
Improve Existing Products
With Strategic Reformulation
Whether improving functionality, enhancing palatability or aligning with updated market expectations, we help brands optimise existing products for better performance and compliance.
Includes:
• Formula refinement
• Functional upgrades
• Ingredient replacements
• Nutritional optimisation
• Compliance alignment
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Export & International Compliance Guidance
Expand Into New Markets
With Confidence
We help brands navigate international market requirements and align products with export-ready standards and documentation to reduce international expansion barriers and improve readiness for global markets.
Includes:
• International compliance guidance
• FEDIAF & AAFCO alignment
• Export documentation support
• Market-entry consulting
• Cross-market compliance strategy
Value-Added Services
Launch your own branded product range and bring products to market faster with support across product selection, branding, packaging and manufacturing coordination.
White Label Product Development & Support
Identify opportunities for optimisation, improvement and competitive differentiation with our independent formulation reviews designed to assess nutritional quality, compliance alignment and formulation effectiveness.
Formulation Audits
Strengthen brand trust and market positioning through nutrition-focused brand and product positioning support to help communicate product value, functionality and scientific credibility.
Brand Positioning Support
Simplify submission requirements and reduce administrative delays with our hands-on assistance with physical submission preparation and regulatory documentation processes.
DALRRD Physical Submission Support
Improve shelf appeal while ensuring regulatory alignment and clearer consumer communication through support with packaging guidance, label reviews and retail-ready compliance considerations.
Packaging & Label Support
Our Process
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Discovery
& Strategy
Formulation Design
Testing & Refinement
Compliance & Registration
Labels & Packaging
On-going Support
We begin by understanding your brand goals, product vision, market positioning and technical requirements.
Our team develops scientifically grounded formulations aligned with functionality, compliance and manufacturing feasibility.
Products are evaluated and refined to improve performance, palatability, stability and commercial viability.
We support the regulatory and documentation process to help ensure products are compliant and market-ready.
Our in-house design team assists with the creation of Act 36 compliant labels and packaging to ensure your products are ready for launch.
Our partnership doesn’t end at product launch. We continue supporting brands through long-term product development, innovation and market expansion opportunities.
Start Your Project with CNP Pet Nutrition
Tell us about your product, project or compliance requirements and our team will reach out to you.
